Social Media has changed the way we interact in our world. Crossing geographies, industries and cultures, the capacity for its use is ever-expanding. However, there are core principles, skills and methodologies in the application of social media across industries that are essential for success.
Understanding broad strategies and visions for the organization, and then drilling down to specific tactics and tools
Executing a project and incurring further costs, developing policies and determining legal limitations is critical
Plan and campaign are all core to the skills in social media project management
Preparing for campaigns and/or sharing your campaign announcements via internet-driven technology such as blogs, RSS, web video productions, podcasts and social networking platforms are essential to the content of social media marketing
Serves as a professional representative for the organization’s products or services, while simultaneously gathering feedback for further development of products or services for evaluation